Social media is an important part of people’s lives in today’s tech-savvy world. Whether they are looking to hire a life coach online or looking for a place to stay on their next trip overseas, people turn to social media to scroll for options. Considering that 58.11% of the world’s population are active users of social media, promoting your business on Instagram, Facebook, Twitter, and other social channels is an effective way to reach a vast audience and grow your business.
However, we often hear stories from brands investing a lot of time and resources in social media marketing but are unhappy with their results. These businesses could be making small mistakes that reduce the effectiveness of their strategy. If you’re launching a social media campaign, avoid these common mistakes so you’ll get the desired return:
1.Not knowing your target audience
Not every social media user will fit your brand. Focus your marketing efforts and budget on people who are buying your products and services. Knowing your target audience will help you craft more relevant content and get higher conversion rates. So how do you identify your target audience? You can start by compiling the data of your existing customers and followers.
Consider their age, location, spending patterns, language, and interests. Understanding the people already buying from you can help you identify those who are most likely to be interested in your brand.
2. Focusing too much on self-promotion
While it is important to tell your target audience about your goods and services, being overly promotional can hurt your brand. Constantly posting about your awards, praises, and customer reviews will put people off. Fans tend to unfollow brands that bombard them with the same information on a daily basis. So be careful about your posting strategy. It’s best to avoid the repetition of boring and sales-heavy content if you don’t want your audience to unfollow your page.
According to a social media usage survey, 41.50% of consumers turn away because a brand has posted too often or too much. Your posting schedule will depend on your audience behavior, but posting 3-5 times a week is recommended for most businesses.
3. Posts that contain typos, spelling mistakes, or grammatical errors
Seeing misspelled words or grammatical errors in your posts will make people think twice about making a purchase. It takes an average of 6 seconds to get users’ attention when they visit your social media page. Do not ruin their first impression with sloppy spelling or a grammar error that could have been avoided. Take your time to edit and proofread your posts before it hits the platform.
4. Ignoring social media analytics
Tracking your social media analytics is one of the most important steps to measure the success of your social media campaign. It also helps you better understand your customers’ needs and expectations, analyze competitors, and plan a better marketing strategy. You should constantly monitor your analytics, so you’ll know what is working and what is not. This will allow you to better focus your time, effort, and money on the things and tactics that will give you improved results.
5. Removing negative reviews
Positive customer feedback has the power to bring more customers to your business. But how about a negative review? Most businesses fear public complaints and are tempted to delete scathing comments on their site. However, they could be good for your business if properly handled. A negative comment gives you the chance to change the conversation. By responding to a bad review, you get to showcase your commitment to customer service, and you leave a positive foot trail for potential clients.
Even the most respectable businesses get negative reviews. Customers will feel uncomfortable getting your service or purchasing your goods if they see 100% glowing reviews on your page. It’s not natural. So let the negative comments sit on your social media page and always respond to them in a polite, proactive, and timely manner.
6. Forgetting to humanize your brand
Do not be a faceless business—show photos of the people behind the brand. Provide your customers with a window to your business by going behind the scenes. Show off your company’s culture by posting images of fun outings, team-building activities, and celebrations at work. Encourage two-way conversations and have real humans reply to customers’ questions and posts fast enough. Thank your customers, ask for their feedback, show empathy, and avoid responding to their comments with scripted replies that lack sincerity.
Social media marketing is one of the most effective and inexpensive ways to help your business flourish. Don’t let these mistakes hinder you from building a path of success.