Technology upgrades faster than we imagine, and so as online business and internet marketing. There were times in the olden days when having a business website was a sort of luxurious thing. Well, those days are gone. Nowadays, businesses of all kinds, whether big or small, have an online presence to keep the companies going. In fact, websites are what people depend on now, business owners and consumers.
With this, web designs are evolving, too. As part of marketing your business and products or services, website design features are getting more innovative as time passes by. However, it might become a little tiring, and people are straining from them. That is the last thing you want as somebody who owns a business or a website.
Learning About Current Web Design Trends
So far, since 2020, web design trends are starting to take a unique direction.
The art of less, or minimalism, is not exactly new, but it blew up in 2020. Since then, it has become one of the most popular design approaches. With minimalism, you get to experiment with different colors, transitions, navigation, etc. Website visitors love it because it’s elegant, easy to look at, and overall user-friendly because of its responsiveness.
It is also easy to make and maintain for website creators, but it might not be as easy as it seems. When experimenting with whitespace as part of the minimalist design, you might add bright colors. So you don’t want it to become too little or too much.
What’s best in minimalism is that it’s safe and appropriate for whatever kind of business you run. For instance, a pre-built website for real estate agents might work for you if you manage a real estate business. Consider the styles available that best fits your venture. But of course, website design doesn’t only stop here.
Who could ever go wrong with a dark theme? Using black or shades of gray on your website is just as comfortable as minimalism, only less eye-straining. Then again, this isn’t exactly new. When computers were first invented, they always had a black background and green letters. If you were born in the 2000s, you probably don’t know that. Dark mode designs are mostly inspired by it, only made modern, of course.
What makes this design so elegant is it contrasts yet complements bright images and other designs. This makes you see more details of them.
This type of design is usually made on artistic and creative websites. Long gone are correct alignment, proper positioning, sizing, spacing, linebreaks. Although, of course, you still have to incorporate the purpose and message you’re trying to send your visitors.
Web Design Trends Your Site Should Have
Websites with a parallax scrolling feature continue to be a popular trend. Sites should include as much information as possible, but too many words at the beginning of the page can be immediately tiring or intimidating for visitors. With parallax scrolling, you can add more information to your site while being pleasant and interesting to watch, engaging your users.
While vertical scrolling is a classic design, horizontal scrolling can be more interesting. Just a few years ago, people tried to avoid this, but now, they reach for it. This feature on your website can make it more appealing and memorable. If you’re a visual type of site, this can be perfect for you.
Website these days can’t be more beautiful and creative. Adding cursor effects on yours can be a winning feature. Even if you’re a simple small business, you can always find a way to create a mouse pointer more like what your business is all about. This design element could change the whole vibe of your website, telling visitors and competitors that you’re not running behind.
What to Expect in the Coming Years
Website performance tells a lot about your business, whether it’s about the designs, the navigation, the content, etc. Many website owners and creators are guilty of having resource-heavy websites and adding graphical elements and third-party integration. Doing so can slow sites down. Luckily, there’s always a way to fix those problems.
Speed and navigation should be your priority when you create an innovative design for your website. It isn’t just about visuals, after all. Consider how users would see it. Lazy loading and infinite scroll are the last things you want on your websites these days.
For next year, designers are expecting more minimalist designs but with brighter colors and braver combinations. You can start preparing for more creative illustrations and patterns to make your website more fun and interesting. Web designs have been evolving these past few years, and 2022 will not be different.