When you open a business, your goal is to sell, and there are so many approaches that you could do to achieve this. In the digital marketing era, it is easy to be overwhelmed with the marketing strategies that you need to do and implement. There are SEO strategies, PPC advertising, content marketing, and more. Businesses of all sizes can easily get lost in marketing translation when there is no clear foundation of how you should be selling. During these cases, there is something that you need to do, and that is to go back to the basics.
What do you do to sell? There might be so many digital marketing approaches today, but all you really must do is to connect to people. Connect to your target audience, earn their trust, assert your credibility, and let your brand reach many others.
So, how do you connect to people? That is the question. Think of it yourself, when you are browsing online for products or services. How do you choose a service? Say, for example, you are looking for a GPS tracking device and yacht monitoring system for your boat, how do you choose one amongst many available services on the internet?
Simple; you choose one that speaks to you.
If you are struggling to connect with your target market, here are some marketing tips that would help you find your roots and go back to the basics:
Make Your Brand Name and Slogan Catchy
Have you ever had a song stuck in your head for more than a day? The song with its bop just somehow keeps on replaying in your head? That is because your hearing senses found the sound waves melodically pleasant, and registered them to your temporal lobe. This process would then influence your mood for the following days to come.
See, being catchy and interesting with your brand name and slogan almost has the same effect on your target market. When your name sounds fun as it encompasses the whole meaning of your products or services, it gives the consumers a sense of retainable understanding. It is the impact your products or services make just upon hearing or reading about it. Only well-written brand names and slogans can do this.
Just think of successful brands in the Philippines, there are Jollibee with “Bida ang saya.”, BDO and “We Find Ways.”, and Biogesic’s iconic “Ingat.” Lastly, take hints and follow these examples of less is more.
Make Your Logo Appealing While Not Being Too Much
Speaking of less is more, the next thing you want to focus on is your logo design. Your logo makes up a large part of your brand identity. It is the first thing that represents you and your company. A logo is just as memorable as your brand name and slogan, and it most cases, it is more important for brand awareness.
As a business owner, you want people to recognize your brand. Literally recognize your brand even from afar, when they are looking at your poster or your online posts. You want them to remember what your logo looks like when they go to the mall or grocery shopping. You want them to look at your products and pick you because they remembered you from your ads.
Now, this is the form of marketing endgame that you want. You may not have used any digital marketing strategy here, but you were able to capture the customer’s eye and retain it long enough to have a lead conversion. That is due to a well-designed and well-thought-out logo and designs that made a long-lasting impression on your target audience.
Lastly, it is important to not overdo it. There are cases when the logo fails to capture the attention of the audience while representing the company because of too many details and text. You should avoid this, and instead go with the less is more approach. Remember, a clean and direct design is more understood than others.
Know Who Your Target Market Is
The last item in this list is what would be wrong if you are still struggling with your marketing efforts even when the two above are executed properly.
You cannot hope to sell your products or services if you do not know who you are talking to, who your message is for, and who you are trying to draw in. Before anything else, and before proceeding with your advanced digital marketing efforts, it is a must that you know who your market is. If you think you have an idea, chances are, that is a vague one. It is best to have your specific buyer persona before making huge marketing investments.
Sometimes, strategies can get too advanced and complicated that business owners and marketers tend to lose sight of the marketing foundations. If you relate to the situation, it is important to go back to the basics. After all, sometimes you have to break everything down before building it back up.