The early stages of a business are often the most challenging. You need to establish logistics, refine your product, and most importantly: build brand awareness. As a startup, you’re bound to make a lot of marketing mistakes. And that’s okay. While there’s no fool-proof plan to success, there are common mistakes marketers make that can …
Marketing Mistakes that Can Slow Down Your Startup Read More »
The health emergency currently gripping the United States has revealed just how important it is for businesses to digitize their operations. The crisis has revealed large digital divides not just on a national level but also on a state level. Now more than ever, business owners must be aware of why digitization is important to …
Sharing art on Instagram is a double-edged sword. On the one hand, you get to showcase your artistic capabilities to millions of users. On the other, you expose your creations to theft. While Instagram doesn’t allow people to download images, dubious characters can easily take a screenshot, crop the image, and pass off the artwork …
Traditionally, companies relied on newspapers, fliers, radio, and television to promote their businesses. Technology made it easier for today’s entrepreneurs to advertise their products or services. It also introduces outsourcing, which is also helping small companies to reach out to a broader audience. Outsourced advertising helps increase a business’s revenue and initialize growth. If you …
The IT department has become one of the most important parts of an office because it keeps the whole system running. With that in mind, it’s essential to keep your IT guys well-equipped to do their job best and be able to continue operations efficiently. As there are always fires to put out and functions …
Thanks to the digital age, e-commerce has become the new norm. From the biggest, oldest brands to the smallest home-based ones, everyone offers their products online. Web design and content are also now a quite a big deal, with ads being rejected in favor of more engaging posts like blogs, inforgraphics, and opinion pieces. Suffice …
Ecommerce Secrets: Must-Have Features and Best Content Read More »
Technology has changed the way the healthcare industry works in a number of ways, and usually for the better. The following are some of the most useful and groundbreaking ways that technology has improved healthcare for everyone. Improved patient care It’s easier than ever for medical professionals to record a patient’s medical history to make …
When it comes to businesses, the trust of your consumers is your best asset. A single mistake, whether it’s damaging tweets or bad reviews, could ruin everything you’ve worked hard for. You’d have a hard time regaining their trust, as this digital age offers a plethora of choices. Why would they ever go back to …
Reputation Management: How to Protect Your Brand Online Read More »
Modernizing your business means employing solutions to optimize your operations. There are plenty of ways to leverage the opportunities for growth that are available online. Here are some of them: Use the right software programs You can’t run your business without the proper tools for documentation and organization. There are plenty of cloud-based applications that …
Don’t you just hate unwanted phone calls? We all wish these calls would just stop and let us live our lives peacefully. Because of these calls, we’ve learned over time to stop picking up the phone. These unwanted calls have a goal in mind: to get information out of you and scam you. They could …