Tech terms are alien language to a non-tech-savvy entrepreneur. Many business owners probably think they don’t need to understand such jargon, but they couldn’t be any more wrong. Sure, they have an IT team to deal with that, but as the CEO, they need to know everything that has to do with their business operations. …
Marketing is an inherently social industry. It’s driven by social norms, trends, and what people in society pay attention to. Because of this, it’s an ever-evolving, ever-changing industry that requires professionals and participants to be always on their toes. As we enter the third decade of the 21st century, more social norms are being changed. …
Despite all the advances in digital technology over the past decade alone, would you believe that there are still businesses out there who think that applying a digital marketing practice to their business process is unnecessary? Mad. Here’s the thing about digital marketing: it’s not a trend, it’s an absolute necessity for success. Yes, you …
In today’s digital world, content rules. Since the pandemic broke out, there has been a massive influx of content creators on different social media and blogging platforms. Some of them went into it as a way to still be productive during home isolation and quarantine, while others are doing it full-time in hopes of monetizing …
Content Marketing: How Far Can Your Content Take You? Read More »
In 2018, it was discovered that Cambridge Analytica, a political data-analytics firm, and Facebook, one of the biggest social media sites in the world, were implicated in a massive data breach. It was found that Cambridge Analytics scraped the personal data of over 87 million Facebook users using an external app to build psychological profiles of …
Ad Targeting Does Not Have to Be Intrusive: What to Do Read More »
Go digital in today’s market. Even before the pandemic struck, digital marketing has been an effective method of promoting brands both big and small. Today, the digital marketing industry has become even more useful in communicating and reaching out to target consumers. The quarantine period has kept consumers from going to physical stores. Shopping digitally …
Achieving Success in Today’s Market: What You Must Know Read More »
One of the biggest changes that happened because of the pandemic is the shift and transition to a work-from-home setup. Although online and virtual work is nothing new as people have been freelancing on the internet for decades, the pandemic forced companies that rely on actual office work to transition to work-from-home arrangements. And while …
Work-from-home Setups Increase Cybersecurity Risks Read More »
It’s understandable. When thinking of this year 2021, our mind just immediately conjures negative adjectives: hard, challenging, etc. All this even when we are still in the month of August. Talk about the global pandemic, market crash, and other incidents we thought we would never experience in our lifetime. It sure is a mental roller …
It is challenging to live in a time of a pandemic. We are left with limited resources, so we are constantly pushed to find new ways to operate. Many of us cannot work like we normally do, which forces us to be more creative in making a living. In times like this, the Internet can …
Starting Your Own Online Business During the Pandemic Read More »
The job of a real estate agent is to help their client buy, rent, or sell properties. Most of their responsibilities revolve around researching market conditions, creating listings, conducting walkthroughs, and guiding clients through the process of home buying, selling, or renting. Marketing is often a big part of the job, and yet, not all …