Digital Magazine

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Why Your Small Business Needs Digital Marketing

Despite all the advances in digital technology over the past decade alone, would you believe that there are still businesses out there who think that applying a digital marketing practice to their business process is unnecessary? Mad. Here’s the thing about digital marketing: it’s not a trend, it’s an absolute necessity for success. Yes, you …

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Ad Targeting Does Not Have to Be Intrusive: What to Do

In 2018, it was discovered that Cambridge Analytica, a political data-analytics firm, and Facebook, one of the biggest social media sites in the world, were implicated in a massive data breach. It was found that Cambridge Analytics scraped the personal data of over 87 million Facebook users using an external app to build psychological profiles of …

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Achieving Success in Today’s Market: What You Must Know

Go digital in today’s market. Even before the pandemic struck, digital marketing has been an effective method of promoting brands both big and small. Today, the digital marketing industry has become even more useful in communicating and reaching out to target consumers. The quarantine period has kept consumers from going to physical stores. Shopping digitally …

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Work-from-home Setups Increase Cybersecurity Risks

One of the biggest changes that happened because of the pandemic is the shift and transition to a work-from-home setup. Although online and virtual work is nothing new as people have been freelancing on the internet for decades, the pandemic forced companies that rely on actual office work to transition to work-from-home arrangements. And while …

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