One of the most difficult hurdles a company must face is turning interested individuals into paying customers. No matter how convincing or effective your marketing or even the product itself can be, tipping people’s decisions in your favor can be quite difficult. But converting people into clients and customers is what a business is for, …
What is Customer Conversion and How Can You Improve Yours? Read More »
Did you know that there are companies that provide crime scene cleanup services? Although the title of the job may seem grisly, the workers of these companies have different roles. They are: part forensic cleaners (they take care of the blood, gore, fluids, and other nasty stuff after a crime has been committed), part biohazard …
People today live in a fiercely competitive world, and you need to use all means at your disposal to grow your accounting firm. One effective tool you can use is email. It’s not just a mode of communication. When used properly, it can amp up your marketing efforts. Marketing using email is a great idea. …
Accounting Firms, Use These Email Marketing Strategies Read More »
The internet was abuzz mid-November 2019 as news of the Nike-Amazon split hit the worldwide web. Let’s take a look at how this merger break-up will affect Nike and Amazon’s game after two years of working together. Then A couple of years ago, Amazon and Nike struck a deal that had the shoes and athletic …
Amazon’s Break-Up with Nike: How the Split Will Affect the Two Giants Read More »
Part of the online marketing battle is at the margins; if you win these, you have a good chance of toppling your top competitors. One way to achieve this goal is to leverage video marketing. This strategy is potent because it allows you to convey your message effectively. This visual medium enables you to elicit …
4 Ways to Use Videos throughout the Marketing Funnel Read More »
Success in online marketing is a combination of details put together. A successful campaign requires victory in different aspects of your niche. Social media is a platform where you can advertise you your intended audience and maximize your resources. Instagram provides you with plenty of opportunities to effectively connect with your target market and win …
Use Instagram to Your Advantage with These Techniques Read More »
There’s no way around it: if you want to make it big, you need to be online. If you’ve been doing it for months, and you’re still not taking off, it’s time to look into what you’re doing. Perhaps you’re one of those who believe these myths: 1. “Our business is active in social media. …
Online Marketing Myths that People Have to Stop Believing Read More »
Data loss is detrimental to any business, especially in this technology-driven age. Having a Business Continuity and Disaster Recovery (BCDR) plan in place can save a business from suffering the financial blow of losing data, whether it is due to cyberattacks, human error or natural disasters. Many business continuity management consulting firms offer BCDR solutions …
The Importance of Business Continuity and Disaster Recovery Solutions Read More »
Whether you are a seasoned personal trainer looking to add more clients to your roster or you have just graduated from personal training school, the only way you can grow your business is through marketing. Many personal trainers, however, have a difficult time growing their business simply because they do not know how to market …
How to Market Your Personal Training Business to Gain More Clients Read More »
Even in this day and age where everyone is expected to be technologically literate or at least aware, there are still people who are not as well versed in technology as most others. There are even a few who will attempt to avoid any digital technology altogether. This situation can pose a problem for businessmen, …
A Simplified Guide to SEO for the Technophobe Business Owner Read More »