The Coronavirus is spreading like wildfire. From a few isolated cases, there are thousands of people now infected by the disease. As the threat of the pandemic becomes more imminent day by day, governments are beginning to implement lockdowns and community quarantine measures to prevent its spread.
It is an effective safety measure, after all. Having people stay home and practice social distancing will help reduce the tendency of spreading the virus through person to person contact. But these lockdowns are taking a toll on businesses who rely heavily on an office-based workforce to run their operations.
The ability of people to report to an office and do their jobs has been severely restricted. And many businesses are having a difficult time coping. It’s almost as though they are forced to conduct a digital transformation in order to survive these days. Here are some tips to help you run your business despite the lockdown.
Improve communication strategies
Gone are the days when communicating with key personnel is as easy as heading to their work station and relaying important information — for now, at least. Now, everyone’s working from home, and the only means of contact is through digital platforms. But despite the restrictions in communication, businesses must still operate.
In order to adapt to the current situation, it’s important to have new and improved communication strategies. Find a way for you and your employees to communicate. Email will not cut it. You need to shift your communication platform into an instant and effective medium that will enable you to relay information and function in an efficient and productive manner.
Reduce sales marketing and focus on giving value
Many businesses now know that hard-sell almost never works nowadays. But this has become more relevant in the current global situation. Despite the pandemic, marketing your business does not have to stop. But you need to rethink and redirect your marketing goals.
In a time of crisis, no one wants to see you trying to sell your product or service, especially if it’s irrelevant or not needed at this time. But what people want to see is value. Focus on content marketing, jump into the current trends, and think of ways to shift your marketing strategies to more relevant and situation-sensitive methods.
Create an online purchasing platform
The advent of technology has drastically increased the profitability of ecommerce. But the upward spike is more prevalent nowadays due to the Coronavirus. And experts believe that this will continue to grow even after the pandemic.
Because physical presence in restaurants, stores, and other establishments has been restricted, consumers are resorting to online purchasing platforms to buy essentials. The current demand is for goods to be delivered right at the consumer’s doorstep.
The need for businesses to adapt to consumer demand is all the more vital. Without an online purchasing platform, a company will not see any profit for as long as the pandemic lasts. That’s why your business should be able to cater to what people need. Develop a way to serve your products online and have delivery perks. This will keep your brand up and running during this time of crisis.
The Coronavirus forced us to adapt to a different lifestyle — everyone is affected. But instead of seeing the situation as a breaking point of your business, learn to adapt and rethink your strategies. Invest in the services of a digital marketing company, innovate your products and services, run daily operations through an online medium, etc. This might be the start of a complete shift in how you operate your business.